Stop Losing Readers to Google · Finch for Text
For Media & Content Publishers

Every unfamiliar name
in your articles is
an exit door off your site.

The moment a reader hits an unknown person or organization, they open a new tab — and most never come back. Finch for Text turns those exit doors into engagement windows, surfacing instant entity context directly on your page. No tab. No bounce. No lost impression.

yourpublication.com/article
Markets · Breaking Fed Chair Signals Rate Pause Amid Inflation Uncertainty

Speaking at the Brookings Institution

Organization
Brookings Institution Nonpartisan think tank · Washington D.C.
Founded1916
FocusPolicy research
Staff300+ scholars
✓ Reader stayed on page
, Jerome Powell
Person · Verified
Jerome Powell Chair, Federal Reserve · Since 2018
AppointedTrump, 2018
ReappointedBiden, 2022
SentimentCautious ↔
✓ Reader stayed on page
indicated the Fed would hold rates steady. Analysts at Goldman Sachs
Organization
Goldman Sachs Global investment bank · NYSE: GS
Founded1869
HQNew York
Employees45,000+
✓ Reader stayed on page
responded cautiously to the remarks.

↑ Hover any underlined entity to see the card
55% of readers spend fewer than 15 seconds on an article before leaving
#1 reason readers open a new tab: to look up an unfamiliar name or organization
2 wks average time to integrate Finch for Text into your existing CMS
How it works

One API. Every article.
Zero reader exits.

Step 01 🔌 Connect your CMS

A lightweight API integration with your existing content management system. Your editorial team doesn't change how they write. Nothing changes in the newsroom.

Step 02 🧠 Entities auto-enrich

Every time an article is published, Finch for Text scans for people, organizations, and locations — and attaches a verified, disambiguated entity card to each one from our database of millions.

Step 03 📊 Readers stay. Metrics climb.

Readers hover to learn. No tab opens. No bounce happens. Time-on-page increases. Ad impressions multiply. You get the engagement lift without adding a single journalist or editor.

The offer

A 30-day pilot.
Your articles.
Your real data.

We'll enrich your top-performing content and run a clean A/B test against un-enriched versions. You'll see the engagement delta with your own readers, on your own platform — before you commit to anything.

  • Full integration on up to 50 of your highest-traffic articles
  • A/B test setup with time-on-page and bounce rate measurement
  • Access to our full entity knowledge base — millions of verified profiles
  • Dedicated implementation support — we handle the technical lift
  • Results report at 30 days with engagement lift analysis